Ford Relents (pdf)

Well, the American Family Association loses its challenge of the "pro-gay stance" of Ford. Ford has announced it will not remove its advertising for Jaguar and Land Rovers from gay and lesbian magazines. In fact, it will advertise all of its vehicles.

"You asked us directly for us to have Jaguar and Land Rover reverse its plans and advertise in gay and lesbian targeted publications in 2006. As we said, Jaguar and Land Rover made a business decision about their media plans and it would be inconsistent with the way we manage our business to direct them to do otherwise. However, it is clear there is a misperception about our intent. As a result, we have decided to run corporate ads in these targeted publications that will include not only Jaguar/Land Rover but all eight of Ford's vehicle brands." (italics added)